YouTube has decided to remove advertising from a video about fundraising for the victims of the Las Vegas mass shooting.
Owned by Google, YouTube has been slammed for pulling the ad revenue from a video by popular vlogger and filmmaker Casey Neistat which called on his followers to donate to a fund for the victims.
Neistat’s video announced the launch of his GoFundMe page on October 2. In the video, which has amassed over 1.3 million views, Neistat said he would also donate all advertising revenue generated by the video to the victims.
The campaign raised over $250,000 in two days, and has currently amassed more than $287,000 in donations.
On October 5, Neistat received a message from YouTube informing him that his video was “not suitable for most advertisers,” meaning he won’t receive any revenue from the video.
literally a video about charity.. where i state all Adsense is going to that charity.. youtube says NOT SUITABLE FOR ADVERTISERS pic.twitter.com/PBvHFNNuGy
— Casey Neistat (@CaseyNeistat) October 5, 2017
Neistat’s tweet prompted backlash across Twitter as people accused YouTube of making a mistake by targeting the fundraising video.
People pointed to other videos, including Jimmy Kimmel’s tearful segment on the shooting, which still had ads playing on them. The Kimmel video no longer shows ads.
Your response is bullshit. It’s not true. People are tired this. Be better. pic.twitter.com/XWh6eMVQWG
— Philip DeFranco (@PhillyD) October 6, 2017
— Cal (@cal_ladd) October 6, 2017
YouTube responded to his tweet, writing, “We [love] what you’re doing to help, but no matter the intent, our policy is not to run ads on videos about tragedies.”
We ❤️ what you’re doing to help, but no matter the intent, our policy is to not run ads on videos about tragedies.
— Team YouTube (@TeamYouTube) October 5, 2017