Yogurt company Dannon are making changes to their ingredients list ahead of the July 1st deadline for Vermont’s new labeling law. The new law requires GMO ingredients to be marked on any food product sold in the state.
Dannon has decided to switch to more natural ingredients as a result of this law change.
The most important ingredient that will be affected is a huge one – milk. The company made an official announcement last week:
For the company’s foundation ingredient—milk—Dannon is going one big step further. Starting in 2017 and completing the transformation by the end of 2018, Dannon will work with its farmer partners to ensure that the cows that supply Dannon’s milk for these flagship products will be fed non-GMO feed, a first for a leading non-organic yogurt maker.
Additionally, Dannon will be working with their source farmers on following company wide procedures for animal welfare and soil standards.
— The Dannon Company (@Dannon) April 27, 2016
According to Mariano Lozano, chief executive of the company, “For the last many decades, we’ve had a system that encourages short-term efficiencies at the expense of soil health, animal welfare and biodiversity. We want to play a part in changing that system.”
In the coming years Dannon will also make changes to its other product lines in an effort to “increase transparency” and “evolve more natural and fewer ingredients for flagship brands.”