Bill Gates has forcibly installed a ‘news filter’ onto everybody’s device without their permission, aimed at censoring independent and alternative media.
The neocon-backed startup ‘NewsGuard’ is now one step closer to its vision of forcing warnings onto websites it deems “unreliable” after Microsoft decided to make it an integral part of its Edge mobile browser.
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Rt.com reports: Rather than having to download an app as before, Edge users on Android and Apple devices can now just click one button to enable its “green-red rating signal if a website is trying to get it right or instead has a hidden agenda or knowingly publishes falsehoods or propaganda.”
Among the green-rated websites: Voice of America, CNN, Buzzfeed, the Guardian, New York Times and the Washington Post, as well as left-leaning upstarts such as Vice News and Refinery 29. Ones that are given the red warning label of “failing to maintain basic standards of accuracy and accountability”: RT and Sputnik (obviously enough) and the right-wing Daily Mail, Breitbart and the Drudge Report, in addition to hundreds of other non-mainstream news websites such as Wikileaks.
Not only does the integration ensure that NewsGuard is present on every browser, and is easier to use than to ignore, but by making it a fundamental Microsoft-provided feature, the company gives it inherent level of trustworthiness, something akin to a bundled anti-virus feature, only this time the virus targets your brain, not your computer or iPod.
‘Totally Transparent’
None of this is the slightest bit alarming if you believe that NewsGuard is an absolutely fair arbiter of what constitutes real news or propaganda.
Its pride of place is its “Nutrition Labels” which ape the precision of a list of calories, carbs, and saturated fats to give a supposedly scientific assessment of media reliability on nine different criteria. Among them: doesn’t repeatedly publish false content, avoids deceptive headlines, gathers and presents information responsibly, handles the difference between news and opinion responsibly.
The green-listed media outlets above apparently do not ever engage in these practices, or at least not knowingly. So CNN never misleads with its headlines, the Guardian never dresses up its agendas as news, and Buzzfeed stories are always accurate. One literally doesn’t have to go back three days to find dozens of examples to the contrary, but this would be too mind-numbingly pedantic a task.
Even regular readers of the green-tick media must be able to see these are judgment calls. What is even “presenting information responsibly”?
Perhaps realizing that their pseudo-scientific fancy diagram is insufficient, NewsGuard has stressed that they are not using shadowy methods like tech companies and are open to two-way communication.
“We want people to game our system. We are totally transparent. We are not an algorithm,” company co-founder Steve Brill told the Guardian.
This is how he explained the Daily Mail red warning.
“We spell out fairly clearly in the label exactly how many times we have attempted to contact them. The analyst that wrote this writeup got someone on the phone who, as soon he heard who she was and where she was calling from, hung up. As of now, we would love to hear if they have a complaint or if they change anything.”
On the other hand, RT did answer NewsGuard’s queries in detail. You can guess how much difference that made.
From Anthrax Scares to Russia Fears
But who are these people that the Daily Mail or RT have to impress and why?
Brill himself is a veteran centrist journalist and author, his co-CEO Gordon Crovitz is a former Wall Street Journal columnist. After Brill, its second-biggest investor, along with his father, is Nick Penniman, the liberal publisher, and the third-biggest is Publicis Group, a multinational advertising agency.
Meanwhile, its advisory board includes Tom Ridge, the first-ever Homeland Security chief, and developer of another famous color-coded system, the terror alert, and Michael Hayden, the CIA director, also under George W. Bush. There are also several Obama and Clinton-era figures.
The overall picture emerges of a mix of establishment journalists, hawkish old-school Washington insiders, and so-called ethical businessmen.
They may all be experts in their fields, but if you believe that these are selfless neutral adjudicators you are probably beyond being helped by color charts. And this is not some one-off initiative either: NewsGuard is part of Microsoft’s Defending Democracy program, which combats purported election meddling, presumably primarily from Russia. The frontline of the information war is not customarily the place for impartial news judgment.
But I Wasn’t an Edge User…
However much respectability NewsGuard enjoys through Microsoft, Edge has a laughably small – a fraction of a percent – market share on mobiles. In practical terms, even an increase of popularity of several thousand percent will only mean several thousand new users, and other browsers are available.
This would be that, if not for newsGuard’s self-proclaimed ambition “to expand to serve the billions of people globally who get news online.” This is just a beginning: there is an overarching plan where all public computers, from the school to the university to the library, are automatically equipped with the same “safe browsing” system.
And rather than as an individual warning, NewsGuard plans to make its designations work as an effective financial tool. The company, which has received $6 million in backing, also plans to soon work with advertisers, “keeping ads off unreliable news websites” to ensure “brand safety.” Fall foul of the green ticks, no money for you. Advertising managers are already demonetizing programs with alternative or controversial viewpoints elsewhere, and soon the process can be automated, and Brill is boasting that he is “happy to be blamed” – doing the dirty work for the platforms. No wonder alternative outlets in the US are openly opposed.
So, just like the use of NewsGuard in all public libraries in the faraway state of Hawaii (no money charged), it is best to look at the Edge integration is more of a test, a pilot project, a dry run. Latching NewsGuard onto a popular browser like Chrome, or a social network like Facebook, would stir tremors of public debate, as it has done in the past when similar initiatives have been tried. Instead, first they came for the Edge users.
He stole the first amendment rights. That’s why I will never use any Microsoft products. He is an evil bastard that kills children & tries to control the world according to HIS standard SOB
No, not everyone. He has not in any of my devices and I intend to keep it that way!
how do you block newsguard? i use adblock and firefox browsers.sometimes opera. never google,chrome,internet explorer etc
It’s my understanding that that is specific to IE on Microslop. I’m using FIrefox and ABP and never had a problem or hint of blocking.
Try using ‘No Script’, ‘uBlock Origin’ and ‘Privacy Badger’ in Firefox. I’m using all three and it works great. ‘No Script’ is a bit of a hassle at first but after you’ve visited your regular websites once, you’re good to go.
Thanks for the tips. Always welcome.
I thought Firefox was tied to Google?
I used to use Ghostery browser until one day in October 2018, I tried to go to Breitbart and it tried to block me saying that BB was an extreme right wing fake news site. It sent me warnings and constantly blocked me by not loading the page. I emailed them 2x and they denied denied denied… So I deleted the app
I had a similar experience. They are not a solution.
agreed!
MARXIST MEDIA
https://uploads.disquscdn.com/images/8bf9a234eed72bfce8856cf53673a0cc00840f3adb234f7878abec4376b6cbdb.jpg
Sara, you are delusional.
Sara you are correct!!
MARXIST MEDIA Exploit Christans by Skin Tone, Skin Tone is there Tool. https://uploads.disquscdn.com/images/25880e741e39c9876747ebc19351e74993f8e34a5cece495a370ad28bdbbef88.jpg
I think bill likes it when we are slaves to technology.
A place where independent thinking is the enemy, and physical facts and evidence do not fit into his mainframe.
I wish bill good lick in trying to live forever.
Someone needs to develop a Newsguard Blocker app
Already did…it’s called Firefox 🙂
Isn’t Firefox linked to Google?
No.
Google (Chrome) is a completely different company owned by Alphabet.
Firefox is a Mozilla product…they are not connected in any way.
Great.
Thank you.
I have been using Brave but will take a look at Firefox.
Brave is very good as well…both are open source.
Thank you. Good to know.
Lmao. Alphabet is the PARENT COMPANY of Google. But yes, I use Chrome too. No other choice. A day with Firefox is like a sandpaper handjob. At first you think you’ll warm up to the pain, but then comes the bleeding.
Ummm…that is what I said: “Google (Chrome) is a completely different company owned by Alphabet.”
The browser is called: GOOGLE Chrome. What don’t you get about that?
What are you talking about?
She thought Firefox was connected to Google…I stated that:
Google (Chrome) is a completely different company owned by Alphabet .
The parentheses was denoting the browser name Chrome associated with the company Google which is owned by Alphabet.
You seem to be the only person not getting it.
Google has 100% control over Chrome. That is what your pea brain can’t comprehend. Your autistic understanding from a wikipedia page does not change that.
I don’t trust Firefox anymore.
Well this really helps!
It makes it much easier to identify the Hyper Progressive Liberals by marking them in GREEN!
Censor MICROSOFT and their executives.Better yet, SILENCE TYHEM.
So basically they would let the unawares know that your site is bullshit and lies? Cool.
Gates is a Jewish Freemason and a genocidal maniac….
99.9% of the alt media is also controlled garbage
Someone needs to forcibly install a rope around gates neck.
Only idiots use IE anyway. https://uploads.disquscdn.com/images/1735cb1bb8f7386d0921ce558fa4deab28d011dfd4639bf26fa5cd635364a9fe.png
Ironically Google still lets you do pretty much whatever you want. And you can get custom ROMs as needed. Been that way for over 5 years.